As a start, check the new business plan for more specific details, link on the left.
We shall work up these themes and be ready to deliver them post ballot. Thereafter, as the impetus grows, other projects and marketing plans will emerge and re-emphasise our ambitions for the City Centre.
Theme 1:
Developing the Brand - Marketing and Promotion
5 YEAR BUDGET: £1, 900,000
Marketing the product; developing the brand; promoting Aberdeen City Centre and the businesses within the BID area.
Theme 2:
A Safer and Secure City Centre
5 YEAR BUDGET: £750,000
Ensure that people feel safe and secure whilst in the BID area.
Theme 3:
Getting Out and About
5 YEAR BUDGET: £450,000
Ensure that the BID area is more appealing, easy to get into and move around, and with the potential to increase the length of stay in the city.
Theme 4:
Attractive City
5 YEAR BUDGET: £450,000
Ensure that the BID area is attractive to locals, businesses, clients, customers and visitors by enhancing projects provided by the Council or delivering projects in addition to those already provided.
Theme 5:
United Voice
5 YEAR BUDGET: £120,000
Ensure that the business community is aware of and can lobby on issues which affect them or the area that they occupy; the combined voices of 690 businesses are stronger than you going it alone.
